UHM Enters India with Rosastays Acquisition. A Global Player Steps Into Boutique Hospitality

India’s boutique hospitality segment just witnessed a major shift as United Hospitality Management (UHM) — an international hotel management company — officially marked its entry into the country through the acquisition of Rosastays, a fast-growing premium homestay and boutique hotel brand.

The move brings 17 Rosastays properties across Goa, Kasauli, Nainital, Pushkar, Shimla and other leisure-first destinations under UHM’s growing global portfolio. For India’s hospitality market, which is undergoing rapid evolution driven by experiential travel and premium homestays, this signals a strong vote of confidence from global players.

A Strategic Entry into India’s Boutique Travel Boom
UHM’s decision to enter India through a boutique platform rather than a large-chain hotel signals a deeper industry trend. Today’s travellers — especially millennials and young professionals — are choosing experience, design and locality over traditional mass-market hotels.
Rosastays, with its curated villas, private retreats and design-driven boutique properties, fits perfectly into this new-age demand pattern. Each property blends local culture with modern comfort, making it a natural fit for global travellers seeking authenticity.

Leadership That Understands Both Global and Local
UHM has appointed Deepika Arora to lead its India operations — a seasoned hospitality professional known for driving growth at international hotel chains.
Her focus will be on:

• Strengthening operational excellence across Rosastays properties
• Bringing UHM’s global standards and technology-driven systems to India
• Expanding the boutique portfolio in high-potential leisure destinations
• Building a unified brand experience that blends international discipline with Indian warmth

What This Acquisition Means for the Market
For UHM, this acquisition provides instant access to a strong boutique hospitality network and a recognised brand that resonates with premium domestic travellers.
For Rosastays, the partnership opens doors to:

• Global marketing platforms
• Stronger distribution and revenue channels
• International best practices in guest experience
• Faster expansion into new geographies

It is a classic win-win scenario that could redefine how boutique hospitality brands scale in India.

The Bigger Picture: India’s Hospitality Landscape Is Changing

With rising disposable incomes, work-from-anywhere culture, and a shift towards experiential travel, India’s boutique and homestay segment has become one of the most exciting categories in the hospitality sector.
Global players entering this space shows how valuable this segment has become — not just for domestic tourism but for India’s global travel appeal.