MYDESIGNATION.com Raises $1.25 Million to Take Identity-Driven Fashion to theNext Level
MYDESIGNATION.com, the expressive fashion and lifestyle brand started by husband-wife duo Swaroop Krishnan and Gopika B Raj, has raised $1.25 million (₹10.7 crores) in Seed funding. The round was led by Multiply Ventures, with support from Veltis Capital, Sattva Ventures, Dominor Investment Holdings, and Green Trunk Ventures.
Founded in 2020 and based in Thiruvananthapuram, Kerala, the brand has grown rapidly by focusing on individuality, community, and creativity. In just a few years, they’ve built a strong and loyal customer base of over 5 lakh people—with an impressive 35% coming back to shop every month.
This fresh round of funding will help MYDESIGNATION.com double its user base, boost its tech capabilities, expand into physical stores, and continue leading the way in identity-driven fashion across India.
“We’ve seen 100% year-on-year growth for four years straight—and stayed profitable throughout,” said Swaroop Krishnan, Co-founder & CEO. “With this new funding, we’re aiming for 200% growth, while still staying focused on financial discipline and keeping our customers happy.”
Co-founder and CCO Gopika B Raj added, “We don’t rely on marketplaces or third-party platforms to grow. That’s allowed us to keep complete control over our customer experience, which we believe is one of the best in the fashion industry.”
With a strong foundation and a clear vision, MYDESIGNATION.com is set to continue making waves in the Indian fashion scene—celebrating self-expression, style, and community at every step.
Image Credit : Entrackr
